Four Emerging Trends in Corporate Social Responsibility

Last week at South By South West, a panel discussed major trends in Corporate Social Responsibility (CSR):

 “Your brand is decreasingly under your control”
Social media plays a major role in today’s world.  Companies can publish information regarding their CSR, but outside parties and the public can just as easily publish scathing reviews to generate negative publicity about a business.  It is important to take advantage and be aware of social media tools to best promote your company’s brand.

To tell a 21st century story about how you’re solving 21st century problems, you need 21st century tools.

“Transparency is terrifying, but authenticity is the reward”
Transparency can be intimidating to a business.  However, the public and consumers appreciate transparency and it can benefit a company if executed properly.

People want to know where their products are coming from, and companies can’t hide. If you don’t provide it, they’ll get the information somewhere else.

 “CSR is a business imperative”
Business partners, employees, potential employees, and stakeholders all want to work with or for a company that is socially responsible.

“CSR pressure is increasingly bottom up, not top down”
As mentioned earlier, employees and stakeholders push for increased CSR.  As these players put more pressure on businesses for CSR, it is important to involve them in the process and really listen to what they want.

The result: engaged employees who feel like their concerns are being addressed.

To read more about the panel’s discussion click here.

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